A double meaning capable of representing the way to produce but also the taste of those who use that product for a style-conscious choice. This is the ITALIAN STYLE, the result of that balance between functionality and aesthetics, the true inimitable secret of the Italians that allows our country to be one of the most appreciated in the world, able to infuse a sense of collective belonging. A lifestyle inspired by elegance and therefore the success enjoyed by our overthe- counter brands. Made in Italy or Italian Style, there is no doubt that Italians have great attractiveness to foreign consumers and the perception of Italian products is characterized by “non-reproducible” style abroad. In other words, it would not be enough to reproduce as much faithfully as possible an Italian bag or jewel: the “clone” will not “incorporate” the charm and creativity that connote the original.